About Molafrica
Welcome to the MOLAFRICA universe, a unique platform that celebrates and values the craftsmanship of AFRICA, fruit of an authentic passion and social commitment; MOLAFRICA was born from a vision: that of a future where African craftsmanship is no longer a niche but a creative force recognized and valued on a global scale. We are committed to constantly innovate to offer an optimal experience to our Artisans and buyers, building a strong community and engaged around the diversity of African art. Each carefully selected work is a piece of a rich and inspiring cultural puzzle; and through its acquisition you become an actor of positive and meaningful change.
Our initial immersion in the heart of creation materialized on May 1, 2023 in Ouagadougou through a privileged meeting with artisans. This initiative allowed to establish a direct link with the creators, to understand the richness of their know-how and to lay the foundations for a partnership valuing their unique work. By going to meet the artisans, MOLAFRICA has affirmed its desire to highlight its authenticity and the quality of local craftsmanship from its first steps.
Alongside this field approach, MOLAFRICA quickly explored the opportunities of digital to expand its audience. The launch of the online contest BCYR (Best Couple Yennega Rialé) in September 2023, mainly on our digital platforms, was an engaging initiative, aiming to increase visibility and create a community dynamic around the brand. By relying on a local emblematic figure, this competition allowed to connect MOLAFRICA with a wider audience and generate enthusiasm around African craftsmanship.
